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Monday, November 29, 2010


I shot My Chemical Romance for Q magazine in London. Q suggested doing a Blade Runner theme, which of course is hugely set extensive and expensive. I google-mapped-street-viewed the surrounding of the studio we had booked to see how I can utilize existing structures. I used one of the entrances to the building and all I needed were a few neon signs, some pipes and wires, a smoke machine, add some water, and we were in Blade Runner city.

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